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Our research covered Ukraine public procurement statistics Prozorro platform procurement data (via official Prozorro analytics module (BI Prozorro) for the 2024–2026 period. Additionally, we conducted a comprehensive analysis of procuring entities' tender documentation, participants' tender proposals, and proposal rejection protocols regarding companies from Poland and Germany.
Key Market Metrics: 2024–2026 Procurement Data
The study revealed that the win rate of foreign businesses in Ukraine is noticeably higher than that of local Ukrainian companies, offering essential data for any international firm building its market entry strategy for Ukraine:
Analyzing the average contract value proved to be a major revelation. In fact, Non-resident contracts value on Prozorro is 88 times higher (33.4 million UAH) than those of Ukrainian businesses (0.38 million UAH). This data clearly indicates that foreign enterprises successfully secure high-value contracts on Prozorro.
"The analysis clearly shows that the win rate could be even higher provided there is more meticulous preparation and a strategic approach to entering the market"
Yuliia Popovych noted
Yuliia Popovych provided a detailed breakdown of the typical barriers for foreign bidders in Prozorro, categorizing them into strategic and procedural mistakes that international companies make when entering the Ukrainian public sector.
Strategic Mistakes
The lack of a comprehensive market entry strategy often leads to insufficient pre-market preparation. This results in critical strategic mistakes such as uncompetitive pricing and non-compliance with technical requirements.
Procedural Mistakes
Incomplete documentation and discrepancies between the tender proposal and the supporting documents.
Institutional Recommendations & Next Steps
The Managing Partner of Jus Collegium outlined key institutional measures to enhance of foreign capital into Ukraine’s public procurement sector.For international companies looking to align their market entry strategy for Ukraine with upcoming global programs, understanding these shifts is essential.
Yuliia Popovych concluded.
By establishing this data-driven clarity, international firms can better navigate complex frameworks, effectively lowering the barriers for foreign bidders in Prozorro. This preparation is becoming increasingly critical as a growing number of non-residents target high-value Ukraine reconstruction tenders and strategic IFI funded projects.
About the Forum
The Ukrainian-Polish-German Expert Forum 2026 is a high-level trilateral platform bridging leading analysts, business executives, and policymakers from Ukraine, Poland, and Germany. The event was co-organized by the Ukrainian Catholic University, the UCU Foundation in Poland, and the College of Eastern Europe (KEW), in partnership with the European Commission and the Wrocław City Hall.
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